Although these “collabos” of stores like Target and the like with topnotch designers are nothing new, I’m pretty psyched it’s catching on — hello H&M/Jimmy Choo! It’s a neat way to get your brand across, as well as earn new (and soon to be loyal) customers. Even the local designers/celebrities are doing it these days (Kris and Lucy, Kate Torralba, etc.), and not just in the usual sense (Rajo Laurel for Red Ribbon). Whether you’re doing it for fame, an added niche into the market, or a whim, it sure beats the recession!
Recently Nymag’s the Cut released a slideshow of Anna Sui’s Gossip Girl-inspired collaboration with Target, and the picture above shows some of my faves in that set. What do you think? Do these clothes really project the Gossip Girl style? On a side note, i am lovin’ the black T-strap heels and sheer stockings :-)e